Beauty of Joseon is a cruelty-free brand inspired by the beauty rituals of women in the Joseon Dynasty. During that time, people used water from washing rice as a toner and raw honey residue as a facial mask. Traditional Korean medicine and other herbal ingredients like ginseng, licorice, and mushroom were used to treat various skin concerns. Such wisdom is what inspires the brand's product line today to help people bring back and maintain a flawlessly smooth complexion.